Audio: (Listen while you drive to work or play)
So You Want to Survey Customers?, by J. Orsini (OQPF, 1996; rep. The Deming Cooperative, 1997) This is a speech given at OQPF's 1996 Annual Deming Conference. With humor, insight, and examples, Joyce Orsini focuses on the design of surveys for customers and non-customers.
Contact: The Deming Cooperative, E-mail: dave@demingcooperative.org, MP3 - $14